3 Common E-Commerce Mistakes That Are Costing Money & Customers
While we may live in the age of the internet, not everyone is making wheelbarrows full of cash from it. It has become common practice for anyone who has never tried to make a living from the internet to think that all they need to do is make that website and they will have hundreds of customers and tons and tons of cash. But like anything else, there is a right way and wrong way to build your e-commerce site.
There are some things to consider, such as which gateway payment service to use and what kind of theme will attract the right customers. But beyond building the site there are a number of really common mistakes that website ecommerce beginners do, and that you can avoid. It is really just a matter of paying attention to these potholes along the way to success.
It Starts with Attitude
No, this isn’t baseball so don’t expect that if you build it they will come. This is such a common belief among those who don’t really understand web that it is worth repeating. The act of building your website, no matter how carefully you go about it, will not mean that automatically thousands of new customers will discover you and make you successful.
Right now, there are over a billion websites on the web. Every single one of these is trying to get the attention of anyone who heads to the web, and that includes your customers or potential customers. Somehow you have to stand out from that crowd and make yourself known. That is where keywords, language, images, and being a truly useful site just chock full of great information and products really comes into play. You will need all of that and more to succeed.
The Proof is Social
Today the other aspect of the web that every retailer will need is social media and what is called “social proof.” This is where the social aspects of the web, meaning all those social media sites, adds proof to your viability as a business by talking about you, using hashtags to point to you and reviewing you. All of these add to your social worth on the web and make you more visible to Google and searchers.
If everyone is talking about how great your handmade shoes are on Facebook, giving you five stars on review sites for fashion and tweeting how much they love your shoes with a hashtag that reflects you and you alone – this is called social proof. To get it you need to wade into the deep waters of social media and make sure you are seen.
Complete Your Website
Does your website have a logo that clearly says who and what you are? Without that all important branding to spread around the web you are dead in the water when it comes to the web. But your website needs more than this. It also needs to have that all important “About Us” page that tells your story.
If someone is new to your site and wants to know more about your business, this is the first place they will go. It tells them how hard you have worked to make these handmade shoes the kind that everyone loves. It tells your story of your passion for what you do, and in turn motivates them to trust you and buy from you. Without that story, you are just another website about shoes, one of hundreds if not thousands on the web. Stand out by letting them in on your reason for being here.