Does My Company Require A Website?
Not all businesses need an internet site. Don’t commission an internet site simply because you are feeling that you ought to and everybody else gets one.
Companies that don’t require a website
Should you manage a business that’s running to maximum capacity through referrals and you don’t want to grow your company if you take on more employees. Then you definitely most likely don’t need an internet site.
If you’re sure that none of potential clients will appear for the business or services on the web (considering a really large percentage of people presently has access to the internet) then you definitely most likely don’t need an internet site.
Companies that may need an internet site
There are various ways in which a business can usually benefit from an internet site. Some companies benefit greater than others from getting an internet site. For instance if your company is attempting to achieve a large geographical market (e.g. Hotel) or else you distribute your product or service over large geographical area (e.g. flowers or books) then you will see large advantages of getting an online presence.
Even local companies (dry cleaners, key cutters etc) can usually benefit from getting an online presence. An internet site would show information for example location, opening occasions, services provided and then any special deals.
Increasingly more companies source services and products online therefore if your clients are companies there’s a strong possibility that you’ll be able to profit from an online business.
Most business no matter industry will probably take advantage of an online presence.
What should this site do?
It’s important when buying a website you’ve got a obvious idea regarding the purpose and goals of this website. The web site then must be design around individuals goals. A few of the reasons and advantages of getting an internet site include:
Generate prospects – Through good internet search engine rankings and a good web site that fits the requirements of prospective customers searching the web for your products or services you’ll be able to create more prospects.
Target a geographically spread subscriber base – Users form all across the world can access your site.
E-commerce – Your site could be created to handle online transactions.
Inform – to talk with prospective customers regarding your products, services and Industry.
Develop a community – creating a loyal following of standard users aimed at your website. This may be made by supplying information which prospective customers are searching for. Forums are great tools with this.
Promoting your brand – the look ought to be in line with your corporate identity and branding. It’s another funnel to advertise that brand.
Reduce support and customer support costs – handling customer support and support queries online could be considerably less expensive than employing staff to reply to telephones (there’s frequently an excuse for both kinds of support).
Reduce printing and mailing costs – Information can be shown in your website or by email that is a lot less expensive than doing mail shots.
Build trust – good website will install rely upon prospective customers.
Researching the market – a variety of information is on website usage (which products or pages users are searching at etc). Also questionnaires could be completed online (is most effective when users receive incentives).