How Social Media can help SEO?
Social media is not just limited to a marketing strategy, it is also widely used in combination with Search Engine Optimization. That’s one reason why it is being adopted by those who are in the SEO industry. We already know why social media is important, but now let’s throw some light on how it helps in SEO:
It brings you quality inbound links
With a successful social media marketing campaign, you can bring thousands of new inbound links to your website. And yes, they largely influence the ranking of your site. The added advantage of these inbound links is that they are natural.
Sharing builds links
The more social sharing you do, the more it increases the visibility of your page. Increased visibility means that your social media page will be noticed by bloggers, authors, and journalists. The content creators might link it to their content and this will increase the rank of your website. Experts say that it is not the social media activity that matters, but what happens as a result of this activity matters.
Promotes reputation management
There are lots of social media websites that are well ranked within the search engines. You can easily rank your website on the first page of search engines with the help of these sites. If you simply get people to talk positively about your company on YouTube, you will end up generating lots of good references. Remember, you have to be extra careful because social media can tarnish your brand as quickly as it builds it.
Ranking your pages on the social media sites
If you have a new website and you are having trouble ranking it, then experts suggest you to rank its page on social media sites. It works like magic. These social media sites have powerful domains. By simply adding a few links to an internal page, you can fire up the ranking. Upload some videos to YouTube, and this will be a great source of link building.
The future of SEO and social media
In today’s time and age, people are using social media more than ever and they are not just using for communicating with others, promoting their art on Social Media, but also to find what they are a looking for. It won’t be wrong to say that the social media platforms are being used as search engines. You can check out Neil Patel’s article on why social is the new SEO to find out how social media is interlinked with SEO. Even if the search engines claim that using social media does not impact SEO directly, that does not mean, it won’t impact in future.
Well, it is time for you to work on your social media strategy and create a content that is stronger than average. Google your keyword to see what’s out there on the web. Take notes and then come up with a strategy that works better than what you are already doing.
Now that you are aware of the role of social media in SEO, we recommend you to start creating quality content and see the impact of the social signals.