MARKETING AUTOMATION SOFTWARE FOR YOUR COMPANY
What is Marketing Automation?
Recently, companies are paying increasing attention to automating marketing. So what does it represent and what are its benefits for the company?
In short, marketing automation is software that helps to organize the work of the marketing department, monitor the flow of information coming from several sources (e-mail, social media, network marketing crm tools, etc.) and streamline the work of the staff working in the department of marketing. Thanks to this system of labor organization, all information is accurately sorted; reports and schemes are derived, and based on that, important strategic decisions are made. Due to its essence, marketing automation almost completely eliminates the possibility of problems or loss of information because of the absence of the human factor.
If you have qualified specialists in the field of marketing and customer service, you will be able to obtain valuable information about the gradual increase in interest in a particular product or service. Information will not be as chaotic as before. It will be automatically generated in reports and diagrams, indicating the percentages. You can get information about the growth of interest on particular days, which can be very important for the marketing department when organizing marketing events and actions.
But there is a more important function that surpasses the above mentioned ones. This is the opportunity to predict demand before it becomes ubiquitous. The software for marketing automation is somewhat similar to the motion sensor.
Marketing automation software is primarily a system that allows marketing activities in the long term. It is this approach that distinguishes it from numerous approaches to marketing activities.
Does your business need marketing automation?
Before answering this question, it is worth going through some nuances associated with your company. The introduction of a new system is always unusual for a company, especially for such a dynamic department as marketing. And so, here are some questions that can help you decide whether you need a marketing crm system in your company:
- Is your company able to generate quality leads?
- How busy is your sales department with requests from potential customers?
- Are the marketing department and the sales department working in a coordinated manner?
- Can you see at what stage there is a sale?
- Do you have a proven lead grow strategy that you want to implement?
These questions will help you make the right decision and go in the direction of stable growth of your company. After all, sales automation is the way towards coordinated work of sales and marketing departments. It guarantees that no leader will disappear without a trace due to carelessness or irresponsibility of the employee and also helps organize the work of the marketing department in such a way that the funds are not wasted and paid off.
Among the huge number of companies providing marketing automation software for companies there are several that have managed to justify the trust of customers. One of these companies Bpm’online. The many years of experience and the irreproachable reputation of the company leave no reason to doubt that your progress will be in good hands.